VMVVVS

Light is born on the darkest night.

A new Indian house of perfume · First moon - Diwali amavasya

Discover the Collection Reserve the First Moon
AMAVAS campaign: four black bottles under a crescent moon - Light is born on the darkest night.
The Collection · No. I

Four scents of the Indian night

The Raat Rani bottle
No. I - The Hero

RAAT RANI

रात रानी

The queen of the night refuses to bloom until dark - then perfumes an entire street. We open her with saffron and cardamom, let night jasmine take the heart, and sink it all into smoked oud, vanilla and sandalwood. Twelve hours on skin, built for Indian heat. Unisex, and unapologetic about it.

Topsaffron · cardamom · bergamot
Heartnight jasmine · rose
Basevanilla · oud · sandalwood

₹1,999100ML EDP · $49 · AED 179
The Khoya bottle
No. II - The Sweet One

KHOYA

खोया

The mithai counter as fine perfume. Pistachio and milk reduced slowly until it turns golden, threads of saffron, a clean sandalwood finish. Khoya means both the sweet and the state - to be lost. The world's most-wanted accord this year, told the only way an Indian house can tell it.

Toppistachio · almond husk
Heartsaffron milk · cardamom · tonka
Basesandalwood · white musk

₹1,999100ML EDP · $49 · AED 179
The Pehli Baarish bottle
No. III - The Soul

PEHLI BAARISH

पहली बारिश

The first rain of the year hitting earth that has waited all summer - India's most beloved smell, and one no laboratory has ever equalled. Genuine copper-distilled mitti attar does the impossible part; khus vetiver and a mineral rain accord carry it. Petrichor, bottled honestly.

Toprain accord · citrus leaf
Heartmitti attar · geranium
Basekhus vetiver · cedar · musk

₹1,999100ML EDP · $49 · AED 179
The Pehla Nasha bottle
No. IV - The Romantic

PEHLA NASHA

पहला नशा

The first intoxication - the feeling every Indian knows by heart, bottled. Rose distilled the old way as ruh gulab, warmed with honey and amber, held down by musk and cedar. Heady, romantic, unforgettable. The wedding-season bottle, and the gift that says it without saying it.

Toppink pepper · bergamot
Heartrose ruh gulab · honey · cardamom
Baseamber · musk · cedarwood

₹1,999100ML EDP · $49 · AED 179
The Listing - at a glance
The Raat Rani bottle - black glass, silver moon cap

RAAT RANI

रात रानी

The queen of the night - jasmine that blooms only after dark, lit with saffron, sunk into smoked oud and sandal. The hero. Unisex.

Topsaffron · cardamom · bergamot
Heartnight jasmine · rose
Basevanilla · oud · sandalwood

₹1,999 100ml Eau de Parfum · $49 · AED 179

The Khoya bottle - black glass, silver moon cap

KHOYA

खोया

The mithai counter as fine perfume - pistachio and slow-reduced milk, saffron threads, a sandalwood finish. To be lost in sweetness.

Toppistachio · almond husk
Heartsaffron milk · cardamom · tonka
Basesandalwood · white musk

₹1,999 100ml Eau de Parfum · $49 · AED 179

The Pehli Baarish bottle - black glass, silver moon cap

PEHLI BAARISH

पहली बारिश

First rain on baked earth - genuine Kannauj mitti attar, copper-distilled from Gangetic clay, cooled with khus. India's most beloved smell.

Toprain accord · citrus leaf
Heartmitti attar · geranium
Basekhus vetiver · cedar · musk

₹1,999 100ml Eau de Parfum · $49 · AED 179

The Pehla Nasha bottle - black glass, silver moon cap

PEHLA NASHA

पहला नशा

The first rush of love - Kannauj rose distilled as ruh gulab, warmed with honey and amber. Heady, romantic, unforgettable.

Toppink pepper · bergamot
HeartKannauj rose · honey · cardamom
Baseamber · musk · cedarwood

₹1,999 100ml Eau de Parfum · $49 · AED 179

The Discovery Ritual - 4 × 9ml · ₹649

The AMAVAS bottle - black glass with a spherical silver moon cap
The Indian night, bottled for the world
The House

Fragrances the world has never worn

India is the most scented civilisation on earth - raat ki rani spilling over night streets, monsoon striking hot earth, saffron warming milk, sandalwood curling through temple smoke. A scent vocabulary thousands of years deep that fine perfumery has never truly bottled.

AMAVAS exists to carry that depth to the world - essences drawn from Indian distilling traditions older than Grasse, composed at 20% concentration and wear-tested for Indian heat. Not another remix of the same ten bestsellers: fragrances the world has never seen.

Not perfume inspired by India. Perfume that could come from nowhere else.

The Ritual

We release by the moon

I

One house, one night

Every AMAVAS scent debuts on an amavasya - the new-moon night. The first: Diwali, the darkest night of the year, when India lights its lamps.

II

Begin with the quartet

The Discovery Ritual - all four scents in 9ml, ₹649, fully redeemable against your first full bottle. Choose by wearing, not by guessing.

III

Strength as standard

Twenty percent parfum oil. Ten to twelve hours on skin at thirty-five degrees. We publish our concentration because most houses won't.

IV

Never on sale

No discount seasons, no coupon codes. Each release is a limited run priced honestly from day one - when a moon sells out, it waits for the next.

The four AMAVAS bottles: Raat Rani, Khoya, Pehli Baarish, Pehla Nasha First Moon · Prebooking Open

You have reached the new moon

The moon you carried down this page has gone dark - this is amavasya, the night we release. Only 3,000 bottles of the first run will exist. Reserve yours for Rs 199, adjustable in full against your bottle and refundable any time until dispatch.