AMAVAS - Indian luxury perfume

Light is born on the darkest night.

A new Indian house of perfume · First moon - Diwali amavasya

Discover the Collection Prebook the First Moon

Indian naturals, world-grade craft 20% parfum concentration 12-hour wear, made for heat hello@amavas.beautyBlended & bottled in India

The Collection · No. I

Four scents of the Indian night

FIRST MOON PREBOOK

Your bottle from the first run, at the prebook price. Rs 1,299 for a 100 ml bottle that will be Rs 1,999 after launch; Rs 649 for the Discovery Ritual; Rs 4,799 for the Festival Pack of all four. Prebook holders are shipped first when the First Moon releases on the Diwali amavasya, and every prebook is refundable in full on request any time until dispatch.

Rs. 649.00

THE FESTIVAL PACK

All four scents of the First Moon, in full 100 ml bottles: Raat Rani, Khoya, Pehli Baarish and Pehla Nasha. The queen of the night, the sweet that means lost, the first rain, and the first intoxication.

400 ml of parfum at 20% concentration, 10 to 12 hours on skin. Four matte black bottles in one box, made to be given on the darkest night of the year. Diwali falls on amavasya; this is the gift built for it.

Prebook price Rs 4,799 for the set, against Rs 7,996 if bought one by one. Ships with the first run, before Diwali. Refundable in full any time until dispatch.

One bottle tells you what we do. Four tells you why.

Rs. 4,799.00

THE DISCOVERY RITUAL

All four scents of the first moon in 9ml each: Raat Rani, Khoya, Pehli Baarish and Pehla Nasha. Enough of each to wear properly. The price is fully redeemable against your first full bottle.

Rs. 649.00

PEHLA NASHA

The first intoxication, bottled. Kannauj rose distilled as ruh gulab, warmed with honey and amber, held down by musk and cedar. Heady, romantic and unforgettable.

Rs. 1,299.00

PEHLI BAARISH

The first rain of the year hitting earth that has waited all summer. Genuine copper-distilled mitti attar carries the petrichor, with khus vetiver and a mineral rain accord. Petrichor, bottled honestly.

Rs. 1,299.00

KHOYA

The mithai counter as fine perfume. Pistachio and milk reduced slowly until golden, threaded with saffron and finished with clean sandalwood. Khoya means both the sweet and the state: to be lost.

Rs. 1,299.00

RAAT RANI

The queen of the night refuses to bloom until dark, then perfumes an entire street. Saffron and cardamom open into night jasmine, smoked oud, vanilla and sandalwood. Twelve hours on skin, built for Indian heat. Unisex and unapologetic about it.

Rs. 1,299.00

The Listing - at a glance

FIRST MOON PREBOOK

Your bottle from the first run, at the prebook price. Rs 1,299 for a 100 ml bottle that will be Rs 1,999 after launch; Rs 649 for the Discovery Rit...

Rs. 1,299.00

THE FESTIVAL PACK

All four scents of the First Moon, in full 100 ml bottles: Raat Rani, Khoya, Pehli Baarish and Pehla Nasha. The queen of the night, the sweet that ...

Rs. 4,799.00

THE DISCOVERY RITUAL

All four scents of the first moon in 9ml each: Raat Rani, Khoya, Pehli Baarish and Pehla Nasha. Enough of each to wear properly. The price is fully...

Rs. 649.00

PEHLA NASHA

The first intoxication, bottled. Kannauj rose distilled as ruh gulab, warmed with honey and amber, held down by musk and cedar. Heady, romantic and...

Rs. 1,299.00

PEHLI BAARISH

The first rain of the year hitting earth that has waited all summer. Genuine copper-distilled mitti attar carries the petrichor, with khus vetiver ...

Rs. 1,299.00

KHOYA

The mithai counter as fine perfume. Pistachio and milk reduced slowly until golden, threaded with saffron and finished with clean sandalwood. Khoya...

Rs. 1,299.00

RAAT RANI

The queen of the night refuses to bloom until dark, then perfumes an entire street. Saffron and cardamom open into night jasmine, smoked oud, vanil...

Rs. 1,299.00

The Discovery Ritual - 4 × 9ml

The Indian night, bottled for the world

The House

Fragrances the world has never worn

India is the most scented civilisation on earth - raat ki rani spilling over night streets, monsoon striking hot earth, saffron warming milk, sandalwood curling through temple smoke. A scent vocabulary thousands of years deep that fine perfumery has never truly bottled.

AMAVAS exists to carry that depth to the world - essences drawn from Indian distilling traditions older than Grasse, composed at 20% concentration and wear-tested for Indian heat. Not another remix of the same ten bestsellers: fragrances the world has never seen.

Not perfume inspired by India. Perfume that could come from nowhere else.

The Ritual

We release by the moon

I

One house, one night

Every AMAVAS scent debuts on an amavasya - the new-moon night. The first: Diwali, the darkest night of the year, when India lights its lamps.

II

Begin with the quartet

The Discovery Ritual - all four scents in 9ml, fully redeemable against your first full bottle. Choose by wearing, not by guessing.

III

Strength as standard

Twenty percent parfum oil. Ten to twelve hours on skin at thirty-five degrees. We publish our concentration because most houses won't.

IV

Never on sale

No discount seasons, no coupon codes. Each release is a limited run priced honestly from day one - when a moon sells out, it waits for the next.

Questions

What people ask before they reserve

What is AMAVAS?

AMAVAS is a new Indian house of perfume. The name is the Hindi word for the new-moon night. The house composes fragrances from Indian scent traditions - night jasmine, saffron, monsoon earth, Kannauj rose, sandalwood - at 20% parfum concentration, wear-tested for Indian heat, and releases them on amavasya, the darkest night of Diwali.

Which fragrances are in the First Moon collection?

Four: Raat Rani (night jasmine, saffron and oud), Khoya (pistachio-milk gourmand with saffron and sandalwood), Pehli Baarish (petrichor built on copper-distilled mitti attar and vetiver) and Pehla Nasha (Kannauj rose with honey, amber and musk). Each is a 100 ml bottle at Rs 1,299 . The Discovery Ritual offers all four in 9 ml sizes for Rs 649.

What does prebooking for Rs 1,299 mean?

Rs 1,299 is the prebook price of a full 100 ml bottle; the same bottle is Rs 1,999 after launch. Prebook holders are shipped first from the first run of 3,000 bottles, and every prebook is refundable in full any time until dispatch.

When will the First Moon ship?

The First Moon releases on amavasya, the darkest night of Diwali. Reservation holders are contacted first, before the bottles ship. We write once, on the night we release.

How strong and long-lasting are AMAVAS fragrances?

All four are composed at 20% parfum concentration and wear-tested in Indian heat and humidity, so they are built to last a full day on skin rather than a few hours.

Are AMAVAS fragrances for men or women?

Neither. AMAVAS scents are not gendered; each one is made to be worn by anyone who wants to wear it.

Where is AMAVAS based, and do you ship outside India?

AMAVAS is based in Hyderabad, India, and ships across India. Prebooking is open worldwide; international shipping details are shared with reservation holders before dispatch.

How can I contact AMAVAS?

Write to hello@amavas.beauty. Replies come from a person at the house.

First Moon · Prebooking Open

You have reached the new moon

The moon you carried down this page has gone dark - this is amavasya, the night we release. Only 3,000 bottles of the first run will exist. Prebook yours for Rs. 1,299.00, Rs 1,999 after launch. Shipped first, refundable any time until dispatch.