Indian naturals, world-grade craft20% parfum concentration12-hour wear, made for heathello@amavas.beautyBlended & bottled in India
The Collection · No. I
Four scents of the Indian night
No. I - The Hero
RAAT RANI
रात रानी
The queen of the night refuses to bloom until dark - then perfumes an entire street. We open her with saffron and cardamom, let night jasmine take the heart, and sink it all into smoked oud, vanilla and sandalwood. Twelve hours on skin, built for Indian heat. Unisex, and unapologetic about it.
The mithai counter as fine perfume. Pistachio and milk reduced slowly until it turns golden, threads of saffron, a clean sandalwood finish. Khoya means both the sweet and the state - to be lost. The world's most-wanted accord this year, told the only way an Indian house can tell it.
The first rain of the year hitting earth that has waited all summer - India's most beloved smell, and one no laboratory has ever equalled. Genuine copper-distilled mitti attar does the impossible part; khus vetiver and a mineral rain accord carry it. Petrichor, bottled honestly.
The first intoxication - the feeling every Indian knows by heart, bottled. Rose distilled the old way as ruh gulab, warmed with honey and amber, held down by musk and cedar. Heady, romantic, unforgettable. The wedding-season bottle, and the gift that says it without saying it.
India is the most scented civilisation on earth - raat ki rani spilling over night streets, monsoon striking hot earth, saffron warming milk, sandalwood curling through temple smoke. A scent vocabulary thousands of years deep that fine perfumery has never truly bottled.
AMAVAS exists to carry that depth to the world - essences drawn from Indian distilling traditions older than Grasse, composed at 20% concentration and wear-tested for Indian heat. Not another remix of the same ten bestsellers: fragrances the world has never seen.
Not perfume inspired by India. Perfume that could come from nowhere else.
The Ritual
We release by the moon
I
One house, one night
Every AMAVAS scent debuts on an amavasya - the new-moon night. The first: Diwali, the darkest night of the year, when India lights its lamps.
II
Begin with the quartet
The Discovery Ritual - all four scents in 9ml, ₹649, fully redeemable against your first full bottle. Choose by wearing, not by guessing.
III
Strength as standard
Twenty percent parfum oil. Ten to twelve hours on skin at thirty-five degrees. We publish our concentration because most houses won't.
IV
Never on sale
No discount seasons, no coupon codes. Each release is a limited run priced honestly from day one - when a moon sells out, it waits for the next.
First Moon · Prebooking Open
You have reached the new moon
The moon you carried down this page has gone dark - this is amavasya, the night we release. Only 3,000 bottles of the first run will exist. Reserve yours for Rs 199, adjustable in full against your bottle and refundable any time until dispatch.