Amavasya is the new-moon night in the Hindu lunar calendar, the one night in each cycle with no visible moon. AMAVAS takes its name from it and releases its fragrances on the Diwali amavasya, because Diwali, the festival of lights, falls on the darkest night of the year.
The darkest night of the year
The lunar month runs from one new moon to the next. Purnima is the full moon; amavasya is its opposite, when the moon sits between the earth and the sun and shows nothing. In the month of Kartik, that night is Diwali. Households light rows of lamps precisely because the sky offers none.
Why the house is named after it
Most Indian names for the new moon carry a shadow of superstition; people avoid starting things on amavasya. The house takes the opposite view. The lamps are lit on the darkest night. Light is born on the darkest night. That is the line on our door, and it is why the bottle is black glass with a silver moon for a cap.
What the release means for you
Each AMAVAS collection is called a moon. The First Moon is the first run, 3,000 bottles, and it releases on the Diwali amavasya, 8 November 2026. Prebook holders, who pay the Rs 1,299 prebook price for a bottle that is Rs 1,999 after launch, are shipped first. When a moon sells out, it waits for the next.
When is the next amavasya
There is one roughly every 29.5 days. The one that matters for the First Moon is the Diwali amavasya; prebook at amavas.beauty and we will write to you once, on the night we release.
