Perfume lasts longest in Indian heat when it is applied to moisturised skin on pulse points, left to dry without rubbing, and chosen with a heavy base of woods, resins or musk and a concentration of 20% or more. Heat ...
ReadThe difference between parfum and eau de parfum is the share of fragrance oil in the bottle: eau de parfum is usually 15 to 20 percent oil, parfum (also called extrait) is usually 20 to 30 percent, and the rest is alc...
ReadAmavasya is the new-moon night in the Hindu lunar calendar, the one night in each cycle with no visible moon. AMAVAS takes its name from it and releases its fragrances on the Diwali amavasya, because Diwali, the festi...
ReadPehla Nasha is the AMAVAS fragrance built on ruh gulab, the rose oil distilled in Kannauj, warmed with honey and amber and held down by musk and cedar. The name means first intoxication, and it is composed to feel lik...
ReadPehli Baarish is the AMAVAS fragrance built on mitti attar, the Kannauj distillation that captures the smell of the first monsoon rain on hot earth. It is petrichor as a perfume: baked clay, wet dust, khus vetiver and...
ReadKhoya is the AMAVAS fragrance built on milk reduced slowly until it turns golden, the base of most Indian sweets, with pistachio, saffron and clean sandalwood. It is a gourmand, but an Indian one: warm, milky and nutt...
ReadRaat Rani is the AMAVAS fragrance built around night-blooming jasmine, the flower Indians call raat ki rani, queen of the night. It opens with saffron and cardamom, blooms into night jasmine, and settles onto smoked o...
ReadFirst Moon · Prebooking Open
Only 3,000 bottles of the first run will ever exist. AMAVAS releases on amavasya — the darkest night of Diwali — and when a moon sells out, it waits for the next.
Prebook a bottle for Rs 1,299 — Rs 1,999 after launch. Shipped first, and refundable any time until dispatch.
Prebook the First MoonLight is born on the darkest night.
The First Moon
Queen of the Night
Saffron and cardamom opening into night jasmine, smoked oud and sandalwood. Twelve hours on skin, built for Indian heat.
Rs. 1,299
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The First Moon
Lost
Pistachio and milk reduced slowly until golden, threaded with saffron and finished with clean sandalwood.
Rs. 1,299
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The First Moon
First Rain
Copper-distilled mitti attar carries the petrichor, with khus vetiver and a mineral rain accord.
Rs. 1,299
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The First Moon
First Intoxication
Kannauj rose distilled as ruh gulab, warmed with honey and amber, held down by musk and cedar.
Rs. 1,299
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The First Moon
Four scents, 9ml each
All four scents of the first moon. Redeemable in full against your first full bottle - choose by wearing, not by guessing.
Rs. 649
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